These days, everyone wants to be a #hustler.
Not in the long-con, steal your inheritance kind of way –– but in the Rihanna work-work-work-work-work kinda way.
Thanks to a society that served up the gig economy in lieu of stable, high-paying positions, and a generation of purpose-driven job hoppers seeking world change through their professional lives, the landscape of work as our parents knew it is changing –– fast and epically.
A work revolution is taking place, right under our keyboards.
Where once, landing a steady full-time job at a respectable company spelled success, young and seasoned adults of today are taking another path, ready or not.
Many would-be entrepreneurs have a similar problem:
“I don’t have a business idea.”
So, naturally, they turn to everyone’s best friend / sometimes worst enemy ––
Now, as anyone who has searched mysterious medical symptoms or an unfortunate combination of accidentally sexual words, Google (and the internet as a whole), spits out a lot more information than you may have bargained for.
A lot more.
Of course, unwitting business idea hunters suddenly come across hundreds of blog posts claiming to have “the way” to find a great business ideas, replete with business plan templates, market research, and Facebook data mining.
You would think that coming up with a great business idea is rocket science, and you are not a rocket scientist. (Or are you?)
Good news for you –– it’s not.
It is actually much, much simpler than that if you apply the right strategy.
It’s just 3 lil’ steps. Really.
I’ll give you the rundown here, but if you really wanna dig in, you should download the free Idea Finder Workbook I made. You’ll get all this info plus activities to use and immediately put into practice.
Tell me if I’m wrong.
I’m betting that somewhere along the beginnings of your journey as a social entrepreneur, whether that was a year ago, a week ago, or hell –– even today, that you’ve gotten overwhelmed by the process, shut your laptop, and felt pretty frustrated by everything you needed to do.
Trust me, I’ve been there. I am there. I will be there? (yep.)
Thankfully, it doesn’t have to stay that way.
And as it turns out, you don’t need to spend lots of cash money or buy any fancy technology to get out of the typical “oh-god-what-have-I-gotten-myself-into-please-help-me-ahhh” rut.
The internet, beautiful majestic unicorn princess that it is, is ripe with free amazing stuff that you can start using today in your business or project.
Let’s dive in.
A few years ago, I stumbled across social entrepreneurship and the B Corps movement. Before that, I had been working in the nonprofit world, where I experienced its highs and lows, strong and weak points.
Despite the small victories and successes along the way, I constantly asked myself questions like...
Turns out, a lot of people were way ahead of me. The B Corps movement, a push to transform business into a force for good in the world that originated in the US, had already started spread around the world –– including Latin America, where I was headed for my next job in the summer of 2015.
The landscape at the startup B Corporation where I worked looked very different than my previous workplaces. Fast-paced design thinking workshops. Cross-organizational collaboration. Pop-up stands at a few days’ notice. Lean startup principles. Growth mindset and failing forward.
Everyone’s participation and energy for the mission felt so palpable. Something clicked.
Happy and empowered people all around. This was what I was looking for.
While working at that B Corporation and learning about others, I became convinced that social enterprise is the future of business, and more importantly, is the future of solving problems in the world.
To me, it is a win for all involved, and ultimately a better system than what we’ve been working with up until now.
However, social enterprise is not without its detractors or concerns, and rightly so. I want to take a look at a few of the arguments against social entrepreneurship, and think about ways we can address them as social entrepreneurs, or socents, of the future.
We all have our nomad heroes. Jack Kerouac, Christopher McCandless, Amelia Earhart, the old man from Up, etc.
Their lives and work inspire you, and you aim to land in their shoes.
Hashtag life goals.
How? You work, and work, and then you work in pursuit of your dreams. Meanwhile, thanks to our social media culture, the results of that effort get shared far and wide.
For example, if you leverage your travel adventures into some kind of business or personal creative project, your words, pictures, and other work are slathered across the internet in one form or another. Your life and work start to run together so much that you're never sure when you are on or off the clock.
As online business relies so much on clicks, views, and impressions, it’s basically your job to broadcast what you’re doing.
One problem: most people only see one side of this equation –– the glamorous one, where you're taking selfies near some famed work of architecture or looking out at a beautiful landscape as if you are thinking deeply about the meaning of life.
Due to this distorted lens, something strange starts to happen. Friends, near and far flung, family members, and complete strangers start to see and analyze you. Then, they give you and your life labels and commentary that you never saw coming.
Some of which is critical, and patently unfair. Harsh comments can be a complete buzzkill when you're trying to do something weird and great.
So, how to deal with criticism that can bring you down?
Let's change the world.
Who wrote this?
Gina Edwards, Impact Explorer founder and lover of all pun jokes, making a positive change in the world, Stephen Colbert, Jif Peanut Butter, and staying inside on rainy days. Order may vary.